Takween design studio


Logo :
Project owner's name :
Mrs al majali Shatha
Country of deployment for the project :
Jordan
Sector :
Culture
What problem does your company want to solve? :
Disconnection with culture. Insecurity about identity. the negative image that is usually portrayed about our region.
What solution does your company provide? :
We focus on the beauty of our traditional patterns by using 3D technology to present them in a non-traditional way. Creating functional products that people can use in their everyday life.
Describe your project :
From the very beginning, our studio has been driven by a strong commitment to making a positive impact on society. We focus on contemporary issues of race, culture, and identity; through the use of clay. We design and produce ceramic tiles and functional ceramics, inspired by traditional patterns of Islamic geometry, embroidery and architecture; to connect our society with their roots and heritage. We use modern technologies like Three dimensional modeling and printing, CNC carving and laser engraving to bring the 2d patterns into the third dimensions So you can feel the pattern when you touch our product. We engage our community through organizing workshops to teach adults and children how to create their own ceramic pieces that reflect their own set of values, beliefs and identity. Our team includes Shatha al Majali, our Founder and Operation Director with expertise in architecture and ceramic design. Qais al Majali manages finances and human resources. Zaid al Majali leads marketing and business development. Our product stands out in the regional market through the innovation of using three-dimensional technologies. This approach is unique to our studio. Where other workshops use traditional methods. We are using online marketing channels, including social media platforms and our website. and we recently established our flagship store in Al- Hussein Park, where we can host workshops and events tailored to art and culture enthusiasts.
Presentation video :